With the internet gambling industry set to triple to an astounding USD25 billion by 2010, an individual can’t help but question the hidden identity of those consumers who game on the internet, and just how could it be that these folks are still keeping the market alive with potential.
Based on recent press reports that the world online is vastly being a women’s playground using at least two thirds of nearly all players and poker players being of the female gender. The largest Judi Online event ever, The International Casino Games, boasts at least 56 of their 100 prestigious players who will be to get involved in the prestigious finale tournament aboard a Caribbean cruise, are female.
Head of Poker Girl, a website catering to the gambling demands of British ladies, Julian Morel states,”that the vast majority of our [female] customers come in real estate, fashion and general relations (PR), and the prizes like manicures and facials aren’t the key reason why they game online.”
Morel attributes that the spike in female players on the Internet to the social element of gaming online. The interaction could possibly be viewed as the same to a’girls night out’ which is typically a night when girlfriends gather and let their hair down to some fun and a fantastic chat.
Even the good ol’ ladies of Wisteria Lane from the award winning soapie, Desparate Housewives, also have been adding to the growing fascination with poker, and it’s an undeniable simple fact that well known female actors like Nicky Hilton, Jennifer Tilly and Mimi Rogers, all carry regular poker tournaments so they could duke it out along with other celebrity players to the name of”Star Poker Player”. Television shows like Las Vegas and sports betting shows like ESPN Poker and The Small Town Poker Tour, add to debunking the puzzle that’s gambling.
Celebrity endorsements improve the prevalence of several internet endeavours as can be seen with the new Palms Home Poker Host, a poker program adviser, carried on by Jamie Spears, dad and mentor of this illustrious pop star Britney Spears. This only adds to the attractiveness accrued to gaming online and for most women who look to the stars because of their character models, watching a Britney or Ben Affleck playing poker would provide them the incentive to check it out too.
Usually this contributes to regular sessions on the web and winnings which are quite appealing in terms of beating the odds in games like Texas Hold’em, which is proving to become considered a women’s preferred when gambling online.
John Hughes, Marketing Director for 7Sultans Online Casino and Royal Vegas Online Poker says,”We are seeing an increasing number of female poker players. As women are somewhat disciplined and analytical compared to men, poker for a game seems to give both a societal and competitive aspect, which makes it the perfect ladies’ game.”
So there it was in grayscale, women just like the freedom that Internet gambling affords them and winning online gives them the added bonus to be individual, and also being able to pay for the finer things in life is merely one of the incentives that any woman needs to get gaming.